Assignment 19A

1. My name is Jackson Gore. I am a senior studying Food and Resource Economics with a emphasis on Agribusiness Marketing and Management. I would like to pursue a career in business and one day become an entrepreneur. I hope to one day make my business concept a reality and be able to help college students find jobs after they graduate.

2. The service I am offering is a recruiting firm that works specifically to place recent college graduates into jobs they are qualified for at small to mid-size businesses. It has become increasingly difficult for recent college grads to find work they are suiting for and as of now, there are not any recruiting firms that have addressed this need. My solution is to create a recruiting firm dedicated to placing college grads at entry level positions. Firstly, the recruiting firm would have to build a large portfolio of small to mid-size businesses that are interested in finding new young talent but do not have the hiring resources a larger company would.
Once my recruiting firm has built its catalog, the firm would hire "on-campus reps" across the country to network on their respective campuses. When they find candidates on campus that interested in receiving free hiring assistance, the rep emails the candidate's résumé to the firm, and from there the candidate will have a phone interview with the firm to refine their search based on desired career path, job location, salary, etc. At this point, the recruiters take the reins in the career search and notify the potential candidates if they have an ideal position.

3. My business concept has both customers and clients. The ideal clients for this firm are small to mid-size businesses. These businesses are ideal because they do not receive as many applications from recent grads as Fortune 500 companies would. it is difficult for students to find these companies on their own and this is where my recruiting firm would come in. The ideal clients would be looking for long-term placements, as they are small firms. This would allow my firm's customers to take entry -level positions and have a lot of room for career growth within the business.
My ideal customers for my business concept are college seniors intending on graduating within one year. These students would typically have a business background and interested in working in a professional office setting. It is also important to note that this service would be mainly directed at non-STEM students that are not planning on going to graduate school, as these students typically do not have as much difficulty finding work compared to those with only Bachelors' degrees.

4. My product is valuable to both my customers and clients for various reasons. My customers need this service because it is so difficult for many students to find work after they graduate. Furthermore, these students are more interested in a career than a job. My firm's portfolio would have small to mid-size businesses that are looking to hire driven candidates at entry-level that want to move up the ladder and take on leadership roles in the business in the future.
My clients need my product because small to mid-size companies do not have the same draw to many students as the nationally recognized companies. My service would help these businesses gain exposure at the university level and tap in to high-level talent they would not be able to find on their own.

5. I believe that I am in a very unique position as I have first-hand insight into all three parties of my business concept: students, recruiters, and small business owners. As a student planning on graduating in six months, the need to find an ideal job and career is a need I know very well. I have talked to many of my peers and I believe they feel the same way. Last summer I interned at a recruiting firm and learned a lot of the inner workings of recruiting firms and how recruiters search for candidates. Lastly, I have a couple family members that run small businesses and I have seen how they struggle to find quality candidates at the entry level despite how many of them look for these candidates specifically. My knowledge of all three of these parties would allow me to successfully integrate and apply my business concept.

I believe these five elements are very connected in this case. Elements 1 and 5 show my background and that I both have passion and first-hand knowledge about my business concept. Elements 2, 3, and 4 shows why this product is needed, who will use it, and how it would work.

The feedback I received was mostly positive, but I learned that more students are interested in working for a small to midsize company because there is more room for professional growth than at larger corporations. I also wanted to include that this product is mostly for students not planning on attending graduate school and non-STEM majors. I have learned these individuals often find a fitting job easier than students with just Bachelor degrees so I wanted to specify what kind of students this service would be for.